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The Promotion Nobody Explains To You

Promotions are rarely won in the room where the decision is made. Reflections from thirty years of watching good people wait, and a few who did not.

By Dr Samir Bata (Executive Coach)

I have sat on both sides of that table.

I have been the one waiting for the call. And I have been the one in the room, deciding who gets it.

The distance between those two chairs is not what most people imagine.

When you are waiting, you believe the decision is about your performance. You count your results. You remember the late evenings. You build a quiet case in your head, and you assume that when the moment comes, someone will read that case aloud on your behalf.

Nobody does.

What actually happens in the room

From where I stand today, having sat through many of those conversations in Amman, in Dubai, in London, I can tell you what is discussed.

Not effort. Not loyalty. Not how many years someone has given.

Risk.

The question on the table is always the same one, in different words: if we put this person in that seat, what breaks?

That is a colder question than the one you have been preparing for. But it is also a kinder one, because it can be answered in advance.

Start doing the job before you are given it

The people who moved up around me were rarely the strongest performers in their current role. They were the ones already behaving as if they held the next one.

They brought problems that were not theirs. They spoke about the business, not their department. When something failed two floors away, they had a view on it.

A young manager in my team once began sending me a short note every month. Three lines. What he had noticed across the region, not inside his own numbers. He was not asked to do it. Eighteen months later, when a country role opened, nobody in the room needed convincing. We had been reading his thinking for a year and a half.

He had not lobbied. He had simply made his judgement visible.

The difference between being known and being understood

Many good people are known. Far fewer are understood.

Being known means your name is recognised. Being understood means someone senior can describe, in one sentence and without you present, what you are good at.

Ask yourself honestly: if three senior people in your organisation were asked that question tomorrow, would their three sentences match?

If they would not, that is your work. Not more output. Clarity.

Somebody has to speak for you

I was passed over once at forty-four. I have written elsewhere about the phone call. What I understood later was not that I had been treated unfairly. It was that I had no one in that room whose own standing was tied to mine.

A sponsor is not a mentor. A mentor gives you advice over coffee. A sponsor spends their own credibility on your name when you are not there.

You do not get one by asking. You get one by making someone's life measurably easier, repeatedly, until backing you becomes the obvious thing to do.

And the question nobody wants to ask

Who covers your work if you leave it?

I have seen excellent professionals held in place for years because they were irreplaceable in a small way. They had made themselves the only person who understood a system, a client, a process.

That feels like security. It is the opposite. Build someone behind you, deliberately, and you remove the last honest reason to leave you where you are.

A quiet moment

Put this down for a minute and ask yourself one thing:

If the decision about your next role were being made this afternoon, in a room you cannot enter, who is in there, and what exactly would they say about you?

Then go and change the answer.

Adapted from themes in my book, "Take The Lead: 10 Disciplines To Get You Where You Want To Be In Business And Life."


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